The Prompt
Dark-humor slot game art, gritty hand-painted 2D supermarket environment, glossy detailed 3D raccoon thief, exaggerated proportions, cinematic lighting, dirty comic aesthetic, edgy game design.
Games Factory
Brief in.
Game out.
AI slots generator for iGaming operators
Agenda
Michael
The Team
Who we are and why us
The Problem
What is broken in iGaming game production
The Technology
How our AI engine works
The Product
Platform walkthrough + live demo
The Strategy
Market, GTM, competitive positioning
The Ask
What it funds and what it returns
The Team
Three builders with skin in the game
Merav
CEO / Strategy
Commercial, partnerships, go-to-market. Drives operator acquisition and retention. Strategic direction.
Yuri
CTO / Technology
AI architecture, platform infrastructure, and engine design. Owns the technical stack from brand ingestion to certified game output.
Michael
CPO / Product
Product vision, UX, and client experience. Translates operator needs into back-office workflows and game quality standards.
The Problem
The iGaming content bottleneck is real
Slots are the engine of casino revenue, roughly 80% of GGR. Yet producing a single branded title is still an 18-month, half-million-dollar ordeal.
The demand for fresh, localized, branded content is accelerating. The supply chain hasn't changed in a decade.
Months per branded slot title
Design, math model, compliance review, integration, QA. Each step serial, not parallel.
Average production cost
Custom studios charge for art, narrative, sound, certification — every time, from scratch.
Brand memory across titles
Studio finishes game A. Next brief for game B starts at zero. No institutional knowledge.
Output with no iteration loop
Operators can't prompt changes mid-production. Feedback cycles add months, not days.
The Problem
The status quo costs operators time, money and market share
The Operator Today
- Locked in 18-month studio contracts before a single pixel exists
- Cannot localise or refresh a live game without a full new production cycle
- Regulatory submissions per jurisdiction add 3–6 months on top
- Competitor goes live with a differentiated branded title first — market share gone
- High minimum spend forces smaller operators to use generic third-party content
The Opportunity
5,000+
Licensed operators, most without a custom game roadmap
€70B+
Global iGaming market, growing at ~11% CAGR
~80%
Of GGR comes from slots, the highest-margin segment
Zero
Competitor offers an AI-native, branded slot factory today
The Architecture
Under the hood of the factory
Brand inputs are ingested once. The Games Factory Core routes them through six stages — generation, validation and certification — to a production-ready build in your casino lobby.
Brand Inputs
Palette
Brand Book
Tone
Sound Profile
Market Rules
Games Factory Core
Six stages, brand to lobby- 1Brand Memory LayerIngests palette, tone, market rules, sound profile
- 2AI Generation EngineSymbol art, animation, bonus rounds
- 3Math Config ModuleRTP, volatility, hold profiles
- 4RGS IntegrationAPI validation, transaction flow
- 5Game PreviewScreenshots, visual and UX checks
- 6Certified OutputProduction-ready build
Delivered Through
AI Engines
Engine 1 · Art Engine 2 · Animation Engine N · Audio / Fonts
Math & RTP
RTP validation, volatility check, math simulation
RGS (Tequity)
Integration testing, API validation, transaction flow
Certified Game Template
Lab tested games, fully licensed.
Final DeployCertified Game
Retention · Our Moat
Product and service, not product alone
The pipeline gets operators in the door. Service is what keeps the subscription renewing: lower churn, compounding GGR share, higher LTV per account.
Flexibility
Tiers and tokens flex with the operator's calendar and season, not a rigid contract.
Innovation
New formats and mechanics reach the pipeline ahead of the roadmap, not behind it.
Latest Models
Every new model reaches the pipeline as soon as it's useful, not on a roadmap.
Unlimited Creativity
No creative ceiling, ask for the unusual.
Simple and Quick
No procurement maze. Brief in, game out. Same day.
Success Manager
A named contact who owns the account, not a support queue.
SLAs
Response times and uptime committed in writing at signing.
AI Support Agent
Trained on the account, live around the clock.
Industry Depth, B2B & B2C
Operator commercial logic and player-facing game feel, in the same team.
Real Partnership
We win when operator GGR does. That's the whole model.
Phase 2 GTM
Operators become studios
Games Factory is a creation tool in Phase 1. In Phase 2, it becomes a marketplace.
Operator A
Builds 10 branded games using Games Factory
Games Factory Marketplace
Licenses games to peers · 1% GGR fee to platform
Operators B, C, D…
Access premium branded content — no studio cost
New revenue for operators
Earn from IP without studio overhead. Content you built for your lobby becomes a licensed asset.
Network effect
More operators → more games → more licensors and licensees. Platform value compounds with every participant.
TAM expansion
From SaaS tool to marketplace. Games Factory earns 1% GGR fee on all licensed game play, permanently.
The Product
Set up once. Ship games forever
Three phases — one onboarding session, unlimited games after.
Set Your Brand Guidelines
Palette · logo · tone · sound · math models · market rules. The factory knows you. Every game inherits it automatically.
Pick a Game & Recipe
Back-office step 1Choose a format (slots) and a base recipe. Your brand is baked in — you start from your world, not a blank canvas.
Iterate with the AI Engine
Repeat until perfectStep through theme, symbols, volatility and bonus. Prompt. Regenerate. Refine. No handoffs, no waiting weeks for revisions.
Game Out
Ready in hoursExport a production-ready, certified-path build and publish straight to your lobby. Certification-path submitted automatically.
The Strategy
The market is enormous and largely unserved
Global iGaming Market
Total market; slots represent ~80% of GGR — the highest-margin segment
Tequity-Integrated Operators — Our Warm Market
Any platform already on Tequity's RGS is pre-qualified and reachable through our integration. No cold outreach required.
Games Factory Addressable (5yr)
70 operators × €2.1M ARR at scale, plus GGR share upside — starting from Tequity's network
The Strategy
We are creating a new category
| Traditional Studio | Generic RNG Tools | Games Factory | |
|---|---|---|---|
| Branded output | ✓ But slow & costly | ✗ Generic only | ✓ Native |
| Time to first game | 12–18 months | 3–6 months | Hours |
| Brand memory | ✗ Starts fresh each game | ✗ None | ✓ Accumulates |
| AI-native generation | ✗ | ✗ | ✓ Core architecture |
| Jurisdiction intelligence | Manual | Manual | ✓ Automated |
| Cost per game | $250K–$500K | $10K–$50K | <$1K effective |
| Iteration speed | Weeks per change | Days | Minutes |
No direct competitor offers an AI-native, brand-aware slot factory at this price point and speed.
Business Model
Pick your ticket
/mo
- 2 new/updated games/mo
- Game storage: 5
- €300 / add. game
- 5% GGR
/mo
- 5 new/updated games/mo
- Game storage: 20
- €250 / add. game
- 4% GGR
- Priority chat
/mo
- 10 new/updated games/mo
- Game storage: 50
- €200 / add. game
- 4% GGR
- Success Manager
- 20 new/updated games/mo
- Game storage: 100
- €100 / add. game
- 2.5% GGR
- Success Manager
All tiers: subscription + usage tokens + GGR revenue share. Overage billed above cost, always upgrade-incentivising.
The Strategy
Land, expand, platform
Phase 1 · Year 1
Land: Tequity's Operator Network
14 signed clients by EOY1- Tequity platforms pre-qualified for RGS distribution
- Low-friction Starter tier (€1000/mo)
- Reach any Tequity client globally
- Dedicated AM at Growth tier to drive upsell
Phase 2 · Year 2–3
Expand: Publisher Marketplace
40–49 operators by EOY3- Peer-to-peer reselling via marketplace
- 1% marketplace fee on distributed GGR
- Organic operator referral flywheel
- Expand jurisdiction-agnostic own RGS
Phase 3 · Year 3+
Platform: Operator Content OS
70 operators by EOY5- Support live, scratch, and table hybrids
- Cross-jurisdiction progressive jackpot pools
- Complete operator lobby management
- Shift from vendor to infrastructure
Financials
Revenue trajectory - five-year view
Y1
14 clients
Y2
27 clients
Y3
49 clients
Y4
53 clients
Y5
70 clients
Financials
Path to profitability
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|
| Revenue | €340K | €990K | €1.8M | €2.3M | €2.8M |
| Total Expenses | €1.18M | €1.49M | €1.42M | €1.58M | €1.8M |
| EBITDA | -€840K | -€500K | +€378K | +€725K | +€1M |
Cost Breakdown (Year 1)
- R&D (engineers, QA, DevOps, UX)
- €480K
- Sales & Marketing (salary + campaigns)
- €330K
- General Management
- €240K
- IT Infrastructure + AI costs
- €135K
Breakeven Timeline
First profitable month: Year 3 Month 7
Full-year profit: Year 3 (+€378K)
Year 5 EBITDA: +€1M
Year 3The Ask
Why now. Why us.
Why Now
- LLM quality crossed the thresholdVisual, math, and sound generation now good enough, and getting better, for production-grade content.
- Operators demanding differentiationRegulatory pressure and commoditization force operators to own IP.
- Regulatory tailwindsNew regulated markets require localized, certified content.
- No AI-native competitor existsAn 18–24 month window to establish the dominant infrastructure layer.
- Tequity distribution channelWarm access to operators on Tequity's RGS. Direct first-customer pipeline.
Why Us
- Deep industry expertiseCo-founders cover product, tech, and business end-to-end. Strong B2B/B2C knowledge with deep operator empathy.
- Technical co-foundersYuri and Michael built the product. Zero tech risk from day one.
- Validated pricing modelThree compounding revenue streams tested against operator willingness to pay.
- Factory metaphor as moatAccumulated brand memory and compliance knowledge make us irreplaceable.
- Operational flexibilityBespoke slot generation adapting to any theme, language, or regulatory setup.
The Ask
We are raising €1.5M to become the infrastructure layer for branded iGaming
The Company
Games Factory - AI slots generator for iGaming operators. B2B SaaS + usage + GGR share. MVP ready. Revenue from Month 5.
The Round
€1.5M Seed. 70% into technology and product. 18 months runway. 14 operators by EOY1.
The Return
Year 3 profitable. €8.2M 5-year revenue. €2.8M ARR at Year 5. Compounding moat through brand memory and compliance library.
Brief in. Game out.
GF
Games Factory
"Brief in. Game out."
Your guidelines go in one door. A production-ready title rolls out the other.
Request accessConfidential. For intended recipients only.